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Investing in the Right Digital Channels for Your Business

With TikTok dominating the scene in 2020, it is no surprise that another platform would unveil a rival option—enter Instagram Reels. IG Reels allows users to create short 15-second video clips and share them with their followers or anyone else on the platform. The functionality and features are nearly identical to TikTok, making it a seamless transition for existing users and attractive to TikTok skeptics, currently active on Instagram.




What does this mean for your business? When a new social media platform or feature hits the market, companies face the tough decision of whether or not to add the platform to their existing digital strategy. Before taking the plunge, it's important to consider the following.


1. Does this platform/feature appeal to your target audience?

2. Does your team have the capacity to deliver consistent content on this channel?

3. Is the platform/feature in line with your overall digital strategy?


It is easy to get distracted by the latest trends, but keep in mind, this distraction can cost you time and money. If you are unsure of your target audience or where you should be investing your resources, our experts would be happy to guide you through the process and assist you in making an informed decision on the best path forward for your business.


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